Resources · PM Prep · How do you measure success of the Hot Home feature…
Measuring Redfin's Hot Home: Start Here, Not There
Before you pick a metric, you need to understand what the feature actually claims — and why that changes everything.
THE QUESTION
How do you measure success of the Hot Home feature in Redfin?
The way you answer this question reveals how you think about prediction features. Make a choice at each step — the reasoning unlocks after you commit.
DECISION 1 OF 3
Before defining any metrics — what's the first thing you'd want to know about the Hot Home feature?
Key Takeaways
For prediction features, measure accuracy of the prediction before engagement with it — engagement without accuracy is a vanity metric.
Separate stakeholder success metrics — buyer utility and seller satisfaction can conflict, and blending them hides the tension.
Measure trust decay through repeat behaviour — trust erodes slowly then breaks suddenly.