Resources
Ecosystem Maps
Visual maps of how complex ecosystems fit together — banks, platforms, infrastructure, and more.
Financial Ecosystem — Layer Map
How banks, payment rails, infrastructure APIs, lending products, BNPL, and capital sources fit together. Covers all four lending business models, loan clearing sequences, money flow through rails, and user journeys.
Two-Sided Marketplace Ecosystem
How supply and demand sides connect in marketplaces. Covers four business models (pure, managed, vertical, services), transaction flows, marketplace types, network effects, money flows, and user journeys.
Adtech / Programmatic Ecosystem
How billions of ad impressions are bought and sold in milliseconds — DSPs, exchanges, SSPs, and the shift from cookies to contextual targeting.
US Healthcare Ecosystem
How patients, providers, payers, PBMs, and healthcare infrastructure interact — from claims and prior auth to fee-for-service vs value-based care.